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Now one of the reasons why some people are motivated in working from home is often different from person to person.But the main factor is a desire to earn a reliable salary that does not require you to leave home every day."John Smith" would be oblivious to this possibility of course.Think of the advantages of not having a boss leaning on you everyday.!.You will be your own boss.!
But don't be seduced by the endless stories of roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research properly.Work loads can paradoxically be higher for home businesses than outside in the real world.But always test part time before you jump into a fulltime career working from your house.
Nowdays by utilising correct search engine optimisation techniques, a marketer has the ability of geeting his product or service in front 225 million English speakers on the internet, which is roughly 45% of the Internet marketing population.And that data is taken from Nov 2001 from the US Internet Council.An often overlooked market is the large chinese market which is comes in second in viewing numbers.
Search engine optimisation is just a term which implies a web site owner has tuned his site to the way the search engines dictate.We primarily aim for Google since it is the largest engine.This gives a salesman a possible audience of 225 million English speakers on the internet, which comprise 45% of the Internet population.Nov 2001 United States Internet Council.Chinese speakers can aim for the second largest market after english speakers.!
If you did not have a site then you could be advertising using software like adwords which is maintained by Google or Yahoo ads etc.Both forms require a level of skill and this is what we will discuss briefly in this article.One of the things you would have to do would be, isolate a product line you like,work out a method of promoting it,and then find long tail words, which are easier for competition.The term long tail refers to keywords that revolve around a subject.For instance, instead of trying to compete for the word "chevrolet" which would be difficult, you might compete for "discount chevrolet in michigan" which will have less competition.
And now a brief stumble down memory lane for a pithy quote from one of the best salesman, or pen and ink men as they were referred to then.I am speaking about Gary Halbert of course..Facing a class of his students gary asked this question "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students shouted back answers like "I would use the tastiest,freshest hamburger meat" or "my prices would be the lowest" etc etc.Gary waited and then leaned forward and said "the only advantage I want is a starving crowd" .All he was saying was that the most important element of any marketing campaign is the quality of the target market.
For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is Google adwords suggestion tool.
When testing the Google suggestion tool go to "results are tailored to.." and click edit and choose the target country.Fill in the main keyword and mark "use synonyms" box.Then look at "Approx Avg Search Volumne" for a monthly average.Then we basically look for the long tail , low competition keywords from the bottom up and seek a medium search number.Then if we are going for the UK market we enter UK Google search engine and check what is the number of competitors are for each of our keyword terms.
To find the rough numbers after using Google adwords suggestion tool we search for "keywords" to find web sites "built" around these keywords to some degree.To find values of the possible customer/niche we go to the adwords tool we go to the left hand side and select "Show estimated Avg .CPC".We then multiply traffic by cpc(value per visitor) and arrive at Total market value.Anything above one million dollars per month is a definite possiblity, you just have to find long tails to get pages to rank.Generally speaking, when comparing two similar niches, the one with the higher customer value will be more profitable.!That's when you start to consider number of competitors, strength of competitors, your products price, conversion rates, and your ability to optomise the site to compete with your competitors.
About the Author:
Mike Williams has been involved in marketing for the last 10 years on the internet.Check out his mildly humourous marketing tirades at work from home business
